Mamma Mia – The ABBA musical, turns 25.

On  Saturday 06 April, Mamma Mia becomes only the third musical in history to celebrate its 25th birthday in London’s West End.

Mamma Mia - The ABBA musical, turns 25. London Theatre Breaks
Photo credit Brinkhoff & Mögenburg

It only seems like yesterday we were  celebrating the show’s 10th anniversary: I still have the Champagne glasses!  But now we are celebrating it’s 25th anniversary… I think another bottle of champagne needs opening!

The sunny, funny tale of a mother, a daughter and three possible dads on a Greek island idyll, all unfolding to the magic of ABBA’s timeless pop masterpieces, has been seen in over 50 productions in 16 different languages by over 70 Million fans with the London show, now at the Novello Theatre, having been seen by over 10 million theatregoers.

MAMMA MIA! originally opened in London at the Prince Edward Theatre on 6 April 1999, before transferring to the Prince of Wales Theatre in 2004, and then to the Novello Theatre in 2012.  The London production of MAMMA MIA! has been seen by over 10 million people, played over 9,300 performances and has broken box office records in all three of its London homes and last month set a new record for the highest ever weekly gross in the musical’s history.

Judy Craymer, creator and producer of MAMMA MIA!, said of this landmark anniversary, “The success of MAMMA MIA! is extraordinary and a joyous occasion to celebrate.  The West End production is still the global flagship and it’s wonderful to be able to acknowledge such a momentous anniversary with our incredible casts and crews, our original creative team, and all the fabulous audiences we’ve had in London over the past quarter of a century. Back when we opened on 6 April 1999, we never dreamt that in 2024 we’d be celebrating our 25th Birthday on the very same day ABBA mark 50 years since their Eurovision win.  It’s simply magnificent that MAMMA MIA! continues to be loved and to resonate with audiences today. Here’s to many more years!

As part of the 25th year celebrations, Judy Craymer was Executive Producer of ITV’s MAMMA MIA! I Have a Dream, which searched for new young talent to join the stage musical. Host Zoe Ball revealed Stevie Doc and Tobias Turley as the worthy winners and this year they joined the London production in the roles of Sophie and Sky.

MAMMA MIA! continues to have great success around the world and you can book your Mamma Mia Hotel package here.

About Simon Harding

Simon Harding has grown up in and around London's Theatreland and has been working here ever since he left school: promoting its shows to anyone who will listen!

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